In a world saturated with advertising, design and creativity play an important role to not be overlooked. Make quality content.
Are you reaching your target audience? Do you invest in advertising? Don't you have conversions?
Then, you're doing something wrong.
The quality, lighting, and message of the photo will allow your target to react positively to your brand.
Do you know that Facebook and Instagram only accept 30% of text to be advertised? Less is more.